Pidilite Industries
Firose Shahul is a Senior Product Manager at Pidilite Industries Limited, where responsibilities include managing the Integral WP range of Dr. Fixit and analyzing product performance across various metrics. Prior roles at Pidilite include Field Marketing Manager, Branch Sales Manager, Consumer Activation Manager, and Management Trainee, contributing to extensive experience in marketing, sales strategy, and consumer engagement. Firose has a strong educational background with a PGDRM from the Institute of Rural Management Anand, focusing on sales, distribution, and consumer behavior, and a BTech in Electronics and Communication Engineering from Mar Athanasius College of Engineering. Additionally, Firose has completed internships that provided valuable insights into market research and the organic products supply chain.
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Pidilite Industries
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Pidilite Industries Limited is a holding company. The Company is engaged in the manufacture of adhesives and glues, including rubber based glues and adhesives. Its segments include Consumer & Bazaar Products, Industrial Products and Others. The Consumer & Bazaar Products segment includes products, such as adhesives, sealants, art and craft material and others, construction and paint chemicals. These products are used by carpenters, painters, plumbers, mechanics, households, students and offices, among others. The Industrial Products segment covers products, such as industrial adhesives, synthetic resins, organic pigments, pigment preparations and surfactants, and caters to various industries, such as packaging, textiles, paints, printing inks, paper and leather. The Others segment consists of vinyl acetate monomer (VAM) manufacturing unit of Vinyl Chemicals (India) Ltd. Its subsidiaries include Bhimad Commericial Company Pvt Ltd and Percept Waterproofing Services Ltd, among others.