Pidilite Industries
Kritika Sota is an experienced marketing professional with a robust background in brand management and business development. Currently serving as the Regional Business Development Manager at Pidilite Industries Limited since March 2023, Kritika previously held key marketing roles at Pepperfry and Flipkart, where notable achievements include leading groundbreaking campaigns for Flipkart Grocery and Fintech. Kritika's earlier experience includes brand management at Bajaj Corp Ltd and a comprehensive tenure in various capacities at Wipro and Accenture, which encompassed application analysis and marketing strategy development. Equipped with an MBA in Marketing from SVKM's Narsee Monjee Institute of Management Studies and a B.Tech in Information Technology, Kritika combines technical expertise with strategic marketing prowess.
Pidilite Industries
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Pidilite Industries Limited is a holding company. The Company is engaged in the manufacture of adhesives and glues, including rubber based glues and adhesives. Its segments include Consumer & Bazaar Products, Industrial Products and Others. The Consumer & Bazaar Products segment includes products, such as adhesives, sealants, art and craft material and others, construction and paint chemicals. These products are used by carpenters, painters, plumbers, mechanics, households, students and offices, among others. The Industrial Products segment covers products, such as industrial adhesives, synthetic resins, organic pigments, pigment preparations and surfactants, and caters to various industries, such as packaging, textiles, paints, printing inks, paper and leather. The Others segment consists of vinyl acetate monomer (VAM) manufacturing unit of Vinyl Chemicals (India) Ltd. Its subsidiaries include Bhimad Commericial Company Pvt Ltd and Percept Waterproofing Services Ltd, among others.