Pidilite Industries
Neha Parashar is an experienced professional in brand and category management with over a decade of experience at Pidilite Industries Limited, where roles have included Category Head for Emerging Categories, overseeing portfolios like Sealants, Epoxy, and Tools. Key achievements include building the Feviseal brand from inception in a competitive market, evaluating the market strategy for the Mistreeji tools portfolio, and launching Bluefix in the Epoxy category. Earlier positions included establishing Dr. Fixit in smaller towns, launching new construction products, and implementing training services for contractors. Prior to Pidilite, Neha Parashar gained experience at Thermax India Ltd, Maruti Suzuki India Ltd, and Shapoorji & Pallonji Co Ltd, and holds an MBA from SCMHRD, Symbiosis International University, and a BTech in Civil Engineering from COEP Technological University.
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Pidilite Industries
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Pidilite Industries Limited is a holding company. The Company is engaged in the manufacture of adhesives and glues, including rubber based glues and adhesives. Its segments include Consumer & Bazaar Products, Industrial Products and Others. The Consumer & Bazaar Products segment includes products, such as adhesives, sealants, art and craft material and others, construction and paint chemicals. These products are used by carpenters, painters, plumbers, mechanics, households, students and offices, among others. The Industrial Products segment covers products, such as industrial adhesives, synthetic resins, organic pigments, pigment preparations and surfactants, and caters to various industries, such as packaging, textiles, paints, printing inks, paper and leather. The Others segment consists of vinyl acetate monomer (VAM) manufacturing unit of Vinyl Chemicals (India) Ltd. Its subsidiaries include Bhimad Commericial Company Pvt Ltd and Percept Waterproofing Services Ltd, among others.