Tom El-Bez

Tom El-Bez is an accomplished professional with extensive experience in digital transformation and e-commerce strategy within the beauty and consumer goods sectors. Currently serving as Chief Digital Officer at Pierre Fabre Group since March 2023, Tom has previously held significant roles including Global Accounts Lead at TikTok and International Digital Director for Vichy Laboratoires at L'Oréal, where responsibilities included managing digital strategies for multiple brands and leading digital upskilling initiatives. Prior to L'Oréal, Tom managed digital and CRM strategies for Parfums Christian Dior and contributed to retail and marketing projects at Heineken International. Tom's educational background includes a Master's in International Business with a focus on Marketing from INSEEC Grande Ecole and a Bachelor's in International e-Business Strategy from the University of the Sunshine Coast.