Laura Jokinen

Laura Jokinen is a senior designer at Pihlajalinna since February 2019, specializing in user-centric and business-focused product development. Previously, Laura served as a digital product owner, emphasizing the balance between user experience and profitability. Laura's career began at Vincit as a service designer, honing skills in digital service design. Prior roles include CRM specialist at Marimekko, where Laura developed CRM systems to support B2C marketing, and marketing analyst at Marketing Clinic Finland Oy, providing insights for business growth. Educational qualifications include a degree in marketing (KTM) from the University of Tampere and design studies at Helsinki Design School. Other experiences include board membership at HEKO and consulting roles at Carezza Management Consulting.