HP

Helena Parmask

Product Management at Pipedrive

Helena Parmask began their work experience in 2008 as a Digital Marketing Executive at Tarsus Group. Helena then worked as a Digital Media Specialist at MediaCom from 2011 to 2013. In 2013, they became a Digital Marketing Manager at Estravel until 2016. From 2016 to 2017, they served as a Baltic Digital Marketing Manager at Mandatum Life Insurance. In 2017, they joined Scoro as a Performance Marketing Manager and worked there until 2021. Currently, they are working at Pipedrive, where they started as a UX Researcher in 2021 and later became a Senior UX Researcher in 2023.

Helena Parmask holds a Bachelor of Arts (Hons) degree in Business and Marketing from London Metropolitan University. Helena also obtained a Master of Science degree in Human Computer Interaction from Tallinn University. Their secondary education was completed at Miina Harma Grammar School. In addition, Helena has certifications in Google Adwords Search and Google Analytics, which were obtained in March 2018.

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Pipedrive

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Founded in 2010, Pipedrive is the first CRM platform developed from the salesperson’s point of view. Inspired by proven methods of experienced sales people, Pipedrive engineers developed a platform that helps salespeople and teams focus on learning and repeating their most effective process to close deals.


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