Pipedrive
Capone is a seasoned financial executive and offers a wealth of experience to the company with over 25 years in operational finance, accounting and leadership roles. With a proven track record of generating strong performance and leveraging key operational drivers to deliver financial goals, she holds expertise in Software Services, B2B in the SMB, Mid, Large Enterprise and Global Markets. As CFO, she will be responsible for implementing the company’s financial vision, leading Pipedrive’s financial strategy, planning, accounting and finance operations.
Before joining Pipedrive, Capone worked in ADP where she served as CFO across multiple business units and functions over the last 20 years. Her roles included CFO of the Global Enterprise Organization, CFO of Worldwide Sales and Marketing and CFO of Small Businesses Services. She also held leadership roles in the Mid-Market Business Unit and Corporate FP&A Function. During that time, she oversaw the rapid growth of ADP’s Workforce Now HCM solution, as well as the scale-up of RUN ADP’s award winning HCM solution for small businesses to over 300,000 customers.
Laurence joined ADP through the acquisition of GSI in Paris, France before relocating to the U.S. Prior to ADP and GSI, Laurence was with Arthur Andersen LLP in Paris. She graduated from the Ecole Supèrieure de Commerce (ESLSCA) in Paris, France.
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Pipedrive
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Founded in 2010, Pipedrive is the first CRM platform developed from the salesperson’s point of view. Inspired by proven methods of experienced sales people, Pipedrive engineers developed a platform that helps salespeople and teams focus on learning and repeating their most effective process to close deals.