Pirelli
Alberto Mizzon currently serves as the Global Product and Racing Manager for MTB at Pirelli since December 2022. Prior to this role, Alberto worked as the Marketing and Communication Manager for Prologo in the EMEA and US markets, where responsibilities included strategic marketing, KPI analysis, and implementation of marketing channels. Previous experience includes a Brand Communication and Consumer Activation internship at adidas, where Alberto assisted with communication plans, community management, and consumer engagement initiatives. Additional internships at Gruppo Mondadori involved project management tasks, while early roles included sales clerk positions at Bennet S.p.A. and qualitative data analysis with Synaptica Research. Alberto holds a Master's Degree in Organizational Psychology, focusing on marketing and communication from Università Cattolica del Sacro Cuore, and has completed specialized training in Sport Marketing and Sponsorship from SDA Bocconi.
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Pirelli
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Pirelli & C SpA is an Italy-based company. It is a tire player. The Company is the global player focused on the consumer tire market, which includes tiers for cars, motorcycles and bicycles. The tire activity consists of two main segments: the Consumer segment focuses on tires for consumer cars, motor vehicles, sports utility vehicles (SUVs), light commercial vehicles and motorcycles; and the Industrial segment, manufacturing tires for buses, heavy trucks and agricultural machinery. Its products are used by car maker partners such as Bentley, Aston Martin and Porsche, among others. Through its subsidiaries Pirelli & C. Eco Technology SpA, Pirelli & C. Ambiente SpA and PZero Srl, it is active in emissions control technologies, renewable energy sources and fashion. In addition, Pirelli & C SpA focuses on the partnerships with car and motorcycle manufacturers, technological innovation and wide portfolio of performance and customized products.