Pirelli
Andrea Rapuzzi has a diverse work experience in the digital and technology field. From 2015 to 2018, they worked at Accenture as a Digital Project Manager, where they managed projects involving the creation of digital assets and the execution of marketing strategies. In 2018, they joined AMILON - Powering Branded Currency as a Digital Product Manager and CRM Consultant, responsible for developing ready-to-use products for CRM and Loyalty. From 2018 to 2021, Andrea worked at Nestlé as an eBusiness Technology Solutions Specialist, focusing on various areas such as digital presence, SEO/SEA optimization, CRM, eCommerce, analytics, and media/social management. Currently, Andrea is employed at Pirelli as a CRO and Digital Analytics Lead, where they lead the CRO, Analytics, and SEO streams, leveraging data to optimize user experience and improve conversion rates.
Andrea Rapuzzi has a Bachelor's degree in Business/Managerial Economics from Università Bocconi, which was obtained from 2010 to 2013. Andrea then pursued a Master of Science (M.Sc.) in Marketing Management at Università Bocconi from 2014 to 2016. Additionally, they participated in a one-year Exchange Program at BI Norwegian Business School in 2015. Andrea also holds various certifications, including Advanced Facebook Advertising, Advertising on Facebook, and Advanced Google Analytics, among others.
Pirelli
21 followers
Pirelli & C SpA is an Italy-based company. It is a tire player. The Company is the global player focused on the consumer tire market, which includes tiers for cars, motorcycles and bicycles. The tire activity consists of two main segments: the Consumer segment focuses on tires for consumer cars, motor vehicles, sports utility vehicles (SUVs), light commercial vehicles and motorcycles; and the Industrial segment, manufacturing tires for buses, heavy trucks and agricultural machinery. Its products are used by car maker partners such as Bentley, Aston Martin and Porsche, among others. Through its subsidiaries Pirelli & C. Eco Technology SpA, Pirelli & C. Ambiente SpA and PZero Srl, it is active in emissions control technologies, renewable energy sources and fashion. In addition, Pirelli & C SpA focuses on the partnerships with car and motorcycle manufacturers, technological innovation and wide portfolio of performance and customized products.