Pirelli
Carlotta Canevascini is an experienced sales and marketing professional who has worked in various roles at Pirelli and Coca-Cola HBC. With a background in Marketing & Communication and Business Administration, Carlotta has developed and implemented sales and marketing strategies for new mobility solutions, bicycle business, Formula 1, and consumer marketing. Carlotta excels in developing communication strategies, digital campaigns, and managing trade marketing activities to drive brand growth and sales success.
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Pirelli
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Pirelli & C SpA is an Italy-based company. It is a tire player. The Company is the global player focused on the consumer tire market, which includes tiers for cars, motorcycles and bicycles. The tire activity consists of two main segments: the Consumer segment focuses on tires for consumer cars, motor vehicles, sports utility vehicles (SUVs), light commercial vehicles and motorcycles; and the Industrial segment, manufacturing tires for buses, heavy trucks and agricultural machinery. Its products are used by car maker partners such as Bentley, Aston Martin and Porsche, among others. Through its subsidiaries Pirelli & C. Eco Technology SpA, Pirelli & C. Ambiente SpA and PZero Srl, it is active in emissions control technologies, renewable energy sources and fashion. In addition, Pirelli & C SpA focuses on the partnerships with car and motorcycle manufacturers, technological innovation and wide portfolio of performance and customized products.