Pirelli
Claudia Spadaro has extensive experience in marketing and advertising, currently serving as Head of Advertising at Pirelli since May 2002, where previous roles included Trade Marketing & Retail and Brand, Advertising & Media. Claudia also worked as a Business Development professional at the Italian American Chamber of Commerce for a brief period in 2001. Academic credentials include a degree in Economia Aziendale with a focus on Marketing from Università Bocconi and an Executive Master in Marpi, Pr e Comunicazione d’impresa from Scuola di Comunicazione IULM, completed in November 2021.
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Pirelli
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Pirelli & C SpA is an Italy-based company. It is a tire player. The Company is the global player focused on the consumer tire market, which includes tiers for cars, motorcycles and bicycles. The tire activity consists of two main segments: the Consumer segment focuses on tires for consumer cars, motor vehicles, sports utility vehicles (SUVs), light commercial vehicles and motorcycles; and the Industrial segment, manufacturing tires for buses, heavy trucks and agricultural machinery. Its products are used by car maker partners such as Bentley, Aston Martin and Porsche, among others. Through its subsidiaries Pirelli & C. Eco Technology SpA, Pirelli & C. Ambiente SpA and PZero Srl, it is active in emissions control technologies, renewable energy sources and fashion. In addition, Pirelli & C SpA focuses on the partnerships with car and motorcycle manufacturers, technological innovation and wide portfolio of performance and customized products.