Pirelli
Donatella di Fidio has extensive work experience in marketing roles. Donatella started their career at Euronics Italia S.p.A., where they held various positions such as Marketing Specialist, Marketing Strategist, and Responsabile Marketing e Comunicazione from 2001 to 2012. Donatella then joined Pirelli in 2012 as the Marketing Manager for Driver Italia Spa, where they developed marketing strategies and drove omni-channel seasonal marketing initiatives. In 2018, they were promoted to Head of Marketing at Pirelli, where they were responsible for overseeing the brand strategy, implementing marketing campaigns, and guiding the activities of the marketing team.
Donatella di Fidio completed a Master's degree in Digital Strategic Planning from 24ORE Business School from 2017 to 2018. Additionally, they pursued a Master in Marketing e Communication Management - Master di Specializzazione in Marketing on e off line from the same institution from 2009 to 2010.
Pirelli
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Pirelli & C SpA is an Italy-based company. It is a tire player. The Company is the global player focused on the consumer tire market, which includes tiers for cars, motorcycles and bicycles. The tire activity consists of two main segments: the Consumer segment focuses on tires for consumer cars, motor vehicles, sports utility vehicles (SUVs), light commercial vehicles and motorcycles; and the Industrial segment, manufacturing tires for buses, heavy trucks and agricultural machinery. Its products are used by car maker partners such as Bentley, Aston Martin and Porsche, among others. Through its subsidiaries Pirelli & C. Eco Technology SpA, Pirelli & C. Ambiente SpA and PZero Srl, it is active in emissions control technologies, renewable energy sources and fashion. In addition, Pirelli & C SpA focuses on the partnerships with car and motorcycle manufacturers, technological innovation and wide portfolio of performance and customized products.