Pirelli
Elena Pinna is an experienced marketing professional currently serving as the Marketing Processes & Operations Coordinator at Pirelli HQ since June 2017. In this role, Elena develops and implements operational B2B and B2C policies while overseeing sales and marketing operations activities. Previous positions at Pirelli Italia include Consumer Marketing Manager, where Elena focused on increasing sell-out for retailers and enhancing brand visibility in Italy, and CRM & Consumer Marketing Specialist, responsible for promotional activities and loyalty programs. Elena began their career as a PR Account Intern at MSLGROUP, managing media relations for notable clients such as Facebook and Huawei. Educational qualifications include a Master's degree in Corporate Communication from Università Cattolica del Sacro Cuore and a Bachelor's degree in Business Administration from Università Bocconi.
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Pirelli
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Pirelli & C SpA is an Italy-based company. It is a tire player. The Company is the global player focused on the consumer tire market, which includes tiers for cars, motorcycles and bicycles. The tire activity consists of two main segments: the Consumer segment focuses on tires for consumer cars, motor vehicles, sports utility vehicles (SUVs), light commercial vehicles and motorcycles; and the Industrial segment, manufacturing tires for buses, heavy trucks and agricultural machinery. Its products are used by car maker partners such as Bentley, Aston Martin and Porsche, among others. Through its subsidiaries Pirelli & C. Eco Technology SpA, Pirelli & C. Ambiente SpA and PZero Srl, it is active in emissions control technologies, renewable energy sources and fashion. In addition, Pirelli & C SpA focuses on the partnerships with car and motorcycle manufacturers, technological innovation and wide portfolio of performance and customized products.