Pirelli
Gianluca Renato is a seasoned professional with over two decades of experience in marketing and management, primarily at Pirelli since April 2000. As the Head of Sponsorships and Digital Communities Management, Gianluca oversees sponsorship agreements and marketing plans at both HQ and regional levels. Previous roles include Global Marketing Director for the Moto Business Unit, Managing Director for the Benelux Region and Pirelli South Africa Pty Ltd, and Commercial Director for Export Markets in the Moto division. Gianluca has a strong background in influencer relations, trade marketing, e-business project management, and business consulting, also holding valuable experience from Siemens and consulting firms. Educational qualifications include a degree in Management Engineering from University Tor Vergata, Rome, complemented by specialized training from the Fire Fighters Army.
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Pirelli
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Pirelli & C SpA is an Italy-based company. It is a tire player. The Company is the global player focused on the consumer tire market, which includes tiers for cars, motorcycles and bicycles. The tire activity consists of two main segments: the Consumer segment focuses on tires for consumer cars, motor vehicles, sports utility vehicles (SUVs), light commercial vehicles and motorcycles; and the Industrial segment, manufacturing tires for buses, heavy trucks and agricultural machinery. Its products are used by car maker partners such as Bentley, Aston Martin and Porsche, among others. Through its subsidiaries Pirelli & C. Eco Technology SpA, Pirelli & C. Ambiente SpA and PZero Srl, it is active in emissions control technologies, renewable energy sources and fashion. In addition, Pirelli & C SpA focuses on the partnerships with car and motorcycle manufacturers, technological innovation and wide portfolio of performance and customized products.