Pirelli
Marta Gasparin has extensive experience in the motorsport industry, currently serving as Head of Motorsport Commercial & Marketing at Pirelli. Marta previously held various marketing and activation roles at Porsche Italia S.p.A. Marta is known for their expertise in managing marketing partnerships with car manufacturers and leading motorsport activation projects. Marta holds a degree in Scienze della Comunicazione from Università degli Studi di Padova.
Pirelli
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Pirelli & C SpA is an Italy-based company. It is a tire player. The Company is the global player focused on the consumer tire market, which includes tiers for cars, motorcycles and bicycles. The tire activity consists of two main segments: the Consumer segment focuses on tires for consumer cars, motor vehicles, sports utility vehicles (SUVs), light commercial vehicles and motorcycles; and the Industrial segment, manufacturing tires for buses, heavy trucks and agricultural machinery. Its products are used by car maker partners such as Bentley, Aston Martin and Porsche, among others. Through its subsidiaries Pirelli & C. Eco Technology SpA, Pirelli & C. Ambiente SpA and PZero Srl, it is active in emissions control technologies, renewable energy sources and fashion. In addition, Pirelli & C SpA focuses on the partnerships with car and motorcycle manufacturers, technological innovation and wide portfolio of performance and customized products.