Pirelli
Viola Viganotti is a seasoned digital marketing professional with a diverse background in project management and account handling. Currently serving as Digital Marketing Manager at Pirelli since November 2021, Viola previously held the position of Senior Project and Account Manager at Bitmama and worked as Senior Project Manager and Account at Publicis Sapient from October 2015 to February 2021. With a solid foundation in app and website development, e-commerce, CRM, and integration projects, Viola also specializes in revenue forecasting and business development. Additional experience includes roles in event planning, retail, and press relations. Viola holds a Laurea breve in Scienze umanistiche per la comunicazione from Università degli Studi di Milano.
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Pirelli
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Pirelli & C SpA is an Italy-based company. It is a tire player. The Company is the global player focused on the consumer tire market, which includes tiers for cars, motorcycles and bicycles. The tire activity consists of two main segments: the Consumer segment focuses on tires for consumer cars, motor vehicles, sports utility vehicles (SUVs), light commercial vehicles and motorcycles; and the Industrial segment, manufacturing tires for buses, heavy trucks and agricultural machinery. Its products are used by car maker partners such as Bentley, Aston Martin and Porsche, among others. Through its subsidiaries Pirelli & C. Eco Technology SpA, Pirelli & C. Ambiente SpA and PZero Srl, it is active in emissions control technologies, renewable energy sources and fashion. In addition, Pirelli & C SpA focuses on the partnerships with car and motorcycle manufacturers, technological innovation and wide portfolio of performance and customized products.