Pivot Design
Alicia Griffith is a seasoned professional with extensive experience in account management within the healthcare marketing sector. Currently serving as Senior Account Director at Pivot Design since July 2019, Alicia has previously held roles as Account Director and Associate Account Director at AbelsonTaylor, where notable achievements included leading global brand strategy workshops and securing significant budget increases for rare disease product launches. Alicia's career trajectory also includes positions at CONMED Corporation as a Sales Associate, and LifeStart Wellness Network as General Manager and Exercise Physiologist. Alicia holds a Bachelor's degree in Kinesiology and Exercise Science from Calvin University, completed in 2005.
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Pivot Design
Pivot. Toward wellness. For 30 years, Pivot Design has pushed the boundaries of what wellness brands can be, making them more vibrant, approachable, and real. To us, wellness is way more than a category. It’s a mindset that inspires what we do and why we do it: to leverage the power of design to change the trajectory of people’s lives. Woman-owned and independent, we partner with clients in two categories: care and community. Through this unique lens, our work positively impacts quality of life in many ways. From Fortune 100s to vanguard start-ups, we support clients at every stage—strategy, branding, and activation. Services: • Market research • Competitive analysis • Persona & journey development • Brand positioning • Brand architecture • Corporate identity • Messaging & content strategy • Omnichannel campaigns • Digital strategy • Websites • Social • Video & animation • Environmental branding • Event design • Employer brand