Pivot Design
Christa Velbel is a seasoned professional in the fields of writing, branding, and creative direction, currently serving as a Senior Writer at Pivot Design since August 2020. With extensive experience across various industries, Christa has contributed to branded and unbranded projects for notable clients such as Takeda PI, Alpha-1, Sage, and Lundbeck, while also engaging in patient communication initiatives for Meridian Medicaid. Christa's previous roles include Senior Educator at Goodfellas Tasting Co., Creative Director at CopyContentCreativity, and Senior Writer positions at The Monogram Group and McGuffin Creative Group, among others. Educationally, Christa holds a BS in Communication Studies from Northwestern University, completed between 1979 and 1982.
Pivot Design
Pivot. Toward wellness. For 30 years, Pivot Design has pushed the boundaries of what wellness brands can be, making them more vibrant, approachable, and real. To us, wellness is way more than a category. It’s a mindset that inspires what we do and why we do it: to leverage the power of design to change the trajectory of people’s lives. Woman-owned and independent, we partner with clients in two categories: care and community. Through this unique lens, our work positively impacts quality of life in many ways. From Fortune 100s to vanguard start-ups, we support clients at every stage—strategy, branding, and activation. Services: • Market research • Competitive analysis • Persona & journey development • Brand positioning • Brand architecture • Corporate identity • Messaging & content strategy • Omnichannel campaigns • Digital strategy • Websites • Social • Video & animation • Environmental branding • Event design • Employer brand