PivotRoots
Hetal Khalsa is a seasoned professional with extensive experience in creative direction and leadership within the digital marketing industry. As Co-Founder and Chief Creative Officer at PivotRoots since February 2016, Hetal has played a pivotal role in shaping the company's vision and strategy. Previously, Hetal served as Creative Director at Resultrix from July 2012 to March 2015 and at Conquest Media House from August 2003 to January 2011. A brief tenure as a Digital Designer at PA Consulting Group occurred in 2011. Hetal holds an Executive Education degree in Design Thinking for Nurturing Innovation from the Indian Institute of Management Ahmedabad (2015) and a Bachelor's degree in Commercial Arts, Advertising and Applied Arts from Nirmala Niketan College of Polytechnic (1999-2002).
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PivotRoots
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PivotRoots summarizes all data points across media, design and technology to provide our partners with simplified yet effective consumer-experience led digital strategies. Our Core Pillars are: - Making complex strategies simple yet effective - Bridging ideas with technology & communication - Creating an experience Key Service Portfolio: - Strategy & Consulting: Strategic planning | Media planning | User Experience Design | Performance marketing | Analytics & optimisation - Biddable Media: Search engine marketing | Display | Affiliate marketing | Mobile marketing | Social media - Earned & Owned Media: Search engine optimisation | Social media marketing | Content marketing | Data analytics | Website maintenance - Experiential Marketing: Mobile app design| Website strategic planning | Website development | Domain Hosting | Campaign Creatives - Technology Led Solutions: Mobile app development | Single-view multichannel dashboard | Real time campaign monitor | Lead management