PivotRoots
Prasanna Venkatesh Nigamanthagan began their work experience in 2014 as a Senior PPC Analyst at DWI Online Marketing, where they managed paid search and social media campaigns. Prasanna Venkatesh was responsible for managing accounts in various fields, including restaurants, institutions, research studies, and e-commerce sites. Prasanna later joined Accenture India in 2015 as a Business Operations Analyst. In 2016, they moved to PivotRoots and held multiple roles, starting as an Assistant Manager - Paid Media and progressing to Manager Paid Media, Group Head - Paid Media, and currently serving as a Media Associate Director.
Prasanna Venkatesh Nigamanthagan holds a Master of Business Administration (M.B.A.) degree in Operations Management and Marketing Management from Sri Sairam Institute of Management Studies, which was obtained from 2011 to 2013. Prior to that, they obtained a Bachelor of Engineering (B.E.) degree in Electronics and Communications Engineering from Kanchi pallavan Engineering college between 2006 and 2010. In addition to their formal education, Prasanna has also earned several certifications, including Google Adwords Professional, Bing Ads Accredited Professional, and Marin Certificatied Professional.
PivotRoots
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PivotRoots summarizes all data points across media, design and technology to provide our partners with simplified yet effective consumer-experience led digital strategies. Our Core Pillars are: - Making complex strategies simple yet effective - Bridging ideas with technology & communication - Creating an experience Key Service Portfolio: - Strategy & Consulting: Strategic planning | Media planning | User Experience Design | Performance marketing | Analytics & optimisation - Biddable Media: Search engine marketing | Display | Affiliate marketing | Mobile marketing | Social media - Earned & Owned Media: Search engine optimisation | Social media marketing | Content marketing | Data analytics | Website maintenance - Experiential Marketing: Mobile app design| Website strategic planning | Website development | Domain Hosting | Campaign Creatives - Technology Led Solutions: Mobile app development | Single-view multichannel dashboard | Real time campaign monitor | Lead management