PivotRoots
Ridhima Dhawan is a seasoned professional in human resources and organizational culture, currently serving as a Senior Executive of People and Culture at PivotRoots since October 2022. Prior experience includes a role as Human Resources Executive at Monkhub from October 2020 to April 2022, and a Business Executive intern position at GroupM Media India Pvt. Ltd. from May to November 2019. Ridhima began the career with an internship as a Search Associate at Lazzaro HR Solutions Pvt. Ltd. in mid-2017. Academic qualifications include an MBA specializing in Accounting and Finance and Human Resource from Gitarattan International Business School (2016-2018), along with a BTech in Computer Science from Manav Rachna College of Engineering, completed in 2016.
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PivotRoots
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PivotRoots summarizes all data points across media, design and technology to provide our partners with simplified yet effective consumer-experience led digital strategies. Our Core Pillars are: - Making complex strategies simple yet effective - Bridging ideas with technology & communication - Creating an experience Key Service Portfolio: - Strategy & Consulting: Strategic planning | Media planning | User Experience Design | Performance marketing | Analytics & optimisation - Biddable Media: Search engine marketing | Display | Affiliate marketing | Mobile marketing | Social media - Earned & Owned Media: Search engine optimisation | Social media marketing | Content marketing | Data analytics | Website maintenance - Experiential Marketing: Mobile app design| Website strategic planning | Website development | Domain Hosting | Campaign Creatives - Technology Led Solutions: Mobile app development | Single-view multichannel dashboard | Real time campaign monitor | Lead management