PivotRoots
Shibu Shivanandan has a strong background in digital marketing and technology. Shibu is the Founder & Managing Director of PivotRoots, a company focused on digital marketing powered by data and design thinking. Prior to this, they worked at Resultrix as Sr. Vice President and Vice President, where they played a key role in the setup and management of the SEM and performance marketing teams. Shibu also co-founded the company and served as the Head of SEM and AVP of Performance Marketing. Before Resultrix, Shibu was a part of the initial digital marketing setup at iProspect Communicate 2, where they held positions as Sr. Expert - Contextual Advertising and SEM Manager. Shibu was responsible for SEM client deliveries, team management and training, and worked with various key accounts.
Shibu Shivanandan obtained their Bachelors degree in Mass Media with a focus on Advertising from the University of Mumbai between 2003 and 2005.
PivotRoots
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PivotRoots summarizes all data points across media, design and technology to provide our partners with simplified yet effective consumer-experience led digital strategies. Our Core Pillars are: - Making complex strategies simple yet effective - Bridging ideas with technology & communication - Creating an experience Key Service Portfolio: - Strategy & Consulting: Strategic planning | Media planning | User Experience Design | Performance marketing | Analytics & optimisation - Biddable Media: Search engine marketing | Display | Affiliate marketing | Mobile marketing | Social media - Earned & Owned Media: Search engine optimisation | Social media marketing | Content marketing | Data analytics | Website maintenance - Experiential Marketing: Mobile app design| Website strategic planning | Website development | Domain Hosting | Campaign Creatives - Technology Led Solutions: Mobile app development | Single-view multichannel dashboard | Real time campaign monitor | Lead management