PivotRoots
Shivani Singhal is a Senior Associate Backend Engineer at PivotRoots since July 2023, bringing experience from mFilterIt, where Shivani worked as a Software Engineer from March 2021 to June 2023. Prior to this, Shivani interned at Genisup India Pvt. Ltd. in 2020, gaining exposure to machine learning concepts such as NLP, regression, clustering, and neural networks, while developing models for house price and churn prediction, along with projects involving web scraping and OCR. Shivani holds a B.Tech. degree in Civil Engineering with a specialization in Computer Science from Dayalbagh Educational Institute, completed in 2021.
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PivotRoots
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PivotRoots summarizes all data points across media, design and technology to provide our partners with simplified yet effective consumer-experience led digital strategies. Our Core Pillars are: - Making complex strategies simple yet effective - Bridging ideas with technology & communication - Creating an experience Key Service Portfolio: - Strategy & Consulting: Strategic planning | Media planning | User Experience Design | Performance marketing | Analytics & optimisation - Biddable Media: Search engine marketing | Display | Affiliate marketing | Mobile marketing | Social media - Earned & Owned Media: Search engine optimisation | Social media marketing | Content marketing | Data analytics | Website maintenance - Experiential Marketing: Mobile app design| Website strategic planning | Website development | Domain Hosting | Campaign Creatives - Technology Led Solutions: Mobile app development | Single-view multichannel dashboard | Real time campaign monitor | Lead management