Petra O'Brien

Global Consumer Insights Lead at Pizza Hut

Petra O'Brien is an accomplished professional in global business innovation and data analysis, currently serving as an Associate Manager at Pizza Hut. Petra's previous roles include Senior Analyst at Pizza Hut and Senior Data Analyst at Ringer Sciences, where contributions involved designing interactive dashboards, managing client projects, and performing comprehensive data analyses to drive strategic business opportunities. Petra also has experience as a Brand Strategist at The Next Practice, where market research and data-driven strategies led to significant increases in social media engagement. Early career experiences include digital marketing internships at Merrill Lynch and L&P Marketing, focusing on target audience optimization, SEO, and campaign performance analytics. Petra holds a Master of Science in Marketing and a Bachelor of Science in Advertising from the University of Texas at Austin, along with a minor in Business Administration.

Location

Austin, United States

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Pizza Hut

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Pizza Hut, a subsidiary of Yum! Brands, Inc. (NYSE: YUM), was founded in 1958 in Wichita, Kansas, and since then has earned a reputation as a trailblazer in innovation with the creation of icons like Original® Pan and Original® Stuffed Crust pizzas. In 1994, Pizza Hut pizza was the very first online food order. Today, Pizza Hut continues leading the way in the digital and technology space with over half of transactions worldwide coming from digital orders. A global leader in the pizza category, Pizza Hut operates more than 19,500 restaurants in 110 markets and territories. Through its enormous presence, Pizza Hut works to unlock opportunity for its team members and communities around the world.


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10,000+

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