Roark Segler

Roark Segler, MBA, currently serves as Chief Financial Officer for Planet Fitness, where responsibilities include managing a significant budget of over $155 million, leading performance review meetings, securing $25 million in debt financing for expansion, and conducting demographic and competitor analyses to identify growth opportunities. Previously, Roark founded and acted as CEO of Esports Management and Consulting LLC, creating initiatives to attract Twitch streamers and developing an online course for Twitch Affiliates. Additional experience encompasses roles as a Financial and Data Manager at Planet Fitness, an Insurance and Financial Management Intern at Synergy Wealth Partners, a Quality Control Manager at Darque Tan, and an Accounting Tax Preparer and Reviewer at Foundation Communities. Academic credentials include an MBA from Texas A&M University, completion of a Data Analytics Program at Rice University, and a Bachelor's degree in Finance and Sport Management from Texas McCombs School of Business.