planet
James Morrison is the Co-Founder and CEO of Planet, a company dedicated to transforming the relationship between artists, venues, and fans by creating personalized membership offerings that enhance loyalty and community engagement. With a career spanning over a decade in the live events and sports industries, James has held notable positions including Senior Director at AEG Global Partnerships and Senior Business Development Manager at The Football Association. James began their professional journey as Rugby World Cup 2007 Hospitality Account Manager at Quintus Group UK and has also worked as Sponsorship Manager at IMG. Academic credentials include a degree from the University of Exeter.
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planet
We’re building a membership platform for the future of live events that prioritises and rewards loyal fans. At the heart of every meaningful live event lies the desire to feel connected, valued, and part of a shared community. That’s why we built Planet, an end-to-end membership platform that allows artists, venues, and brands to truly understand their audiences. But we don’t stop there. Through The Beat, our personalisation engine, we go beyond one-off, transactional moments and establish lasting connections that enhance every live event experience.