PLATUM
Pierig Bouret is a seasoned marketing professional with extensive experience in various leadership roles across multiple companies. Currently serving as Responsable Marketing Produit at STIHL France since September 2021, Pierig has also held the position of Regional Director of Sales and Marketing at MT Distribution since April 2020, focusing on go-to-market strategies for e-mobility brands like Ducati, Lamborghini, and Aprilia. Previously, as Head of Marketing & Communication at Haier from September 2014 to July 2020, Pierig led a brand transformation strategy to secure a top position in the European white goods market. Additionally, Pierig achieved significant market share growth as Marketing Manager at Indesit Company and gained early career experience with Rip Curl and Procter & Gamble. Pierig holds a Master’s degree in Marketing from KEDGE Business School.
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PLATUM
We believe that micro electric mobility is the key to exploring the world in harmony with others and the environment. We want to bring new value and enjoyment to life in our cities by leading our partners into the future of urban mobility. We provide a solid know-how in e-bike and e-scooter production to established brands interested in widening their offer. We work closely with every brand partner to develop e-mobility lines that embody their values and seamlessly blend in with their identity. We are a bold company that has never been afraid to change, building on experience and acquired competences to the boundaries of business and evolve.