Michael Amin

Michael Amin is an experienced professional in licensing and partnership management within the gaming and entertainment industries. Currently serving as the Associate Director of Publisher Partnerships at PlayVS since January 2024, Michael is responsible for managing and growing video game partnerships to enhance esports ecosystems. Previously, as Licensing Lead for the USA and Canada at Cannes Lions International Festival of Creativity, Michael focused on SaaS platform sales and developing partner strategies across various sectors. With experience as Licensing Partner Development Lead at Bit Fry Game Studios, Michael oversaw product management and strategy involving major North American sports leagues. Michael's earlier role at the Major League Baseball Players Association included strategic management of digital product lines, significantly contributing to revenue growth. Michael holds an MBA from Baruch College and a BA in Communication and Media Studies from Concordia University, in addition to an MBA from McGill University.