plista
Andre Heldt has a diverse background in media design and product management, with extensive experience at GroupM plista from 2010 to 2024, where roles included Medien- und Webdesigner, Product Management, and Publisher Development. Prior experience includes a position as a Kaufmännischer Auszubildender at Kollektif Künstleragentur from 2013 to 2014. Andre's educational credentials include a Bachelor of Arts in Musikologie und Ethnomusikologie from Humboldt-Universität zu Berlin (2014-2017), an Audio Engineering Diploma from SAE Institute (2009-2011), and ongoing studies toward a Master of Arts in Kulturelle Studien/Kritische Theorie und Analyse at Humboldt-Universität zu Berlin, expected to conclude in July 2024.
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plista
plista is a global platform for data-driven native advertising in premium editorial environments and offers advertisers and publishers direct, single-source access to a broad portfolio of native solutions. With its proprietary real-time Recommendation Technology, plista is able to deliver both content and advertising that matches users’ individualinterests – across all channels and devices.plista’s native ad formats stand out through their strong engagement character and enable advertisers to efficiently target audiences along the entire sales funnel.At the same time, thousands of premium publishers are working successfully with plista in order to achieve outstanding content monetization, increased website stickiness and sustainable traffic growth.Awards: Red Herring EMEA, Red Herring Global, White bull as well as diverse domestic awards from Financial Times, Deutsche Startups, Initiative Mittelstand, etc.