plista
Marleen W. is an experienced marketing and campaign manager with a strong background in B2C and B2B strategies, having worked in various roles across multiple industries. With a tenure at plista as a Campaign Manager from April 2017 to April 2024, Marleen led marketing campaigns focusing on strategy, planning, KPI evaluation, and budget control. Previous experience includes roles as Marketing and Business Development Manager at PrintSafari.com and Marketing Manager at Barzahlen, where Marleen was involved in marketing strategy and performance measurement. Marleen's diverse background encompasses project management for freelancers, event production for international artists, and business development for innovative manufacturers. Marleen holds a Diplom - Kauffrau (FH) in Business Administration from the University of Applied Sciences in Berlin, Germany.
plista
plista is a global platform for data-driven native advertising in premium editorial environments and offers advertisers and publishers direct, single-source access to a broad portfolio of native solutions. With its proprietary real-time Recommendation Technology, plista is able to deliver both content and advertising that matches users’ individualinterests – across all channels and devices.plista’s native ad formats stand out through their strong engagement character and enable advertisers to efficiently target audiences along the entire sales funnel.At the same time, thousands of premium publishers are working successfully with plista in order to achieve outstanding content monetization, increased website stickiness and sustainable traffic growth.Awards: Red Herring EMEA, Red Herring Global, White bull as well as diverse domestic awards from Financial Times, Deutsche Startups, Initiative Mittelstand, etc.