Jayla Harnwell

At PLTFRM we architect retail for the world's most influential consumer brands. We built PLTFRM to facilitate a jointed retail strategy for founders; an operating system for brands to understand and scale online and offline marketplaces. Our best-of-breed portfolio of companies authentically translates brand equity to the end consumer. In practice, this provides end to end execution and growth at Amazon, Walmart, Target, Costco, Best Buy, etc. Our foundation of authentic relationships, progressive knowledge, and undeniable execution has unlocked over $5BN of sales a year on behalf of our brand partners. With over 250 employees strategically placed across the country, PLTFRM's portfolio companies continue to serve as the leading trusted partner for consumer brands looking to win at commerce. Current PLTFRM portfolio companies include: Vendo: The leading digital growth partner in all things ecommerce. Through full-service management, VENDO helps protect your brand and sell more on platforms like Amazon, Walmart.com, and other online marketplaces. Team Direct: Bentonville based sales management team that is the leader for in-store disruption. The hustle and passion of Team Direct allows the best consumer brands to translate their brand equity to the Walmart and Sam’s Club customer. Cities: Strategically built in Minneapolis, CITIES helps brands manage their equity and retail success at Target and Best Buy through a bespoke approach. AMPD: A boutique team with legacy experience allows brands to craft strategy, execution and management at one of the nation’s most reputable retailers; Costco. Disruptive: Boutique sales management firm driving sales at Bed Bath & Beyond, Macy’s, and other retailers. Disruptive thoughtfully merchandises D2C brands in a more tangible space PLTFRM Finance: Focused solely on CPG brands, PLTFRM Finance provides outsourced CFO, finance and accounting services that enable founders to make better day-to-day business decisions.