Sigurd Dons

Sigurd Dons serves as the Chief Commercial Officer at Plyo.com since May 2022, transitioning through roles including Chief Innovation Officer and Chief Product Officer, where significant contributions included the successful launch of the Explore product. As the Founder of Apex Nova AS since February 2014, Sigurd manages investments and previously operated a digital agency providing software and branding services. Co-founding and leading PTX AS as CEO from 2017 to 2019, Sigurd established a marketplace for group workouts, achieving substantial user growth before closing operations. Earlier experience includes co-founding Arctic Coating, where innovations in nanotechnology led to partnerships with major automotive brands, and roles at Carnegie Investment Bank as an Equity Trader and Settlement Officer. Sigurd holds a Bachelor of Business Administration from BI Norwegian Business School.