Agáta Procházková

Agáta Procházková is a Junior Brand Manager at Plzeňský Prazdroj, focusing on Velkopopovický Kozel in the Czech Republic and Slovakia since May 2023. Procházková has a strong foundation in brand marketing, including experience as a Trade Marketing Trainee, where responsibilities included creating internal training for effective key visuals and improving trade marketing strategies. Previous roles at Ursus Breweries involved increasing trial for Kozel Dark through various marketing initiatives, while earlier tenure at Plzeňský Prazdroj concentrated on brand power and CSR activation for Birell and Kozel. Procházková's career began with administrative and support roles at Devoteam and Ipsos, complemented by a solid educational background in international business from Prague University of Economics and Business and The University of British Columbia.