Jiri Sevcik

Jiri Sevcik is an experienced professional in category and customer development, currently serving as Head of Category & Customer Development for Plzeňský Prazdroj since September 2017, with previous roles such as Commercial Excellence Manager and Customer Development Manager in the on-trade sector. Prior experience at Anheuser-Busch InBev includes positions such as Zone POCE Lead In-Home and Trade Marketing Manager. Jiri's background also includes significant roles at D.E MASTER BLENDERS 1753 as an International Senior Brand Manager and Unilever as Brand Manager and Brand Activation Manager, where responsibilities included overseeing brand marketing for various product lines. Jiri began a career in marketing with positions at Hi-Media and Carat, with a Master’s degree in Economics from the Czech University of Life Sciences Prague.