Pmweb
Aline B. is a seasoned professional in digital marketing and automation, currently serving as a Digital Campaign Analyst at Pmweb since January 2024, where responsibilities include analysis and optimization recommendations, campaign personalization, and data process automation. Prior to this role, Aline held positions as a Salesforce Developer and a Salesforce Analyst at Media.Monks Brazil and Raccoon Marketing Digital, respectively, focusing on automated rules, customer segmentation, and performance reporting. Aline's leadership experience includes founding and managing two companies, Binuts and EmpelTec Jr., demonstrating expertise in business management, digital marketing, and production processes. Aline holds a Master's degree in Digital Management and Metaverse from Ibmec, a postgraduate specialization in Strategic Management of Information Technology from Instituto Federal de Educação, Ciência e Tecnologia de São Paulo, and a graduate degree in Electrical Engineering from Universidade Federal de São Carlos.
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Pmweb
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Pmweb is a data driven marketing company passionate about CRM. We help brands to create direct and solid relationships with their consumers with our expertise in design, strategy and technology. Pmweb combines the customer lifecycle with the conversion funnel, seeking the optimization of experience and revenue through the 360° view of consumers. Itis controlled by Wunderman, one of the world's leading digital agencies and a member of the WPP Group.Pmweb was founded in 1996 by Ayres Potthoff and Tárik Potthoff.