• Pmweb

  • Gabriel Fernandes de Araujo

Gabriel Fernandes de Araujo

Strategic Services Analyst | CRM at Pmweb

Gabriel Fernandes de Araujo has a strong background in CRM and strategic services analysis. Gabriel started their career in 2012 as an Operador de atendimento ao cliente at Atento Brasil, where they later became a Monitor de Qualidade de Atendimento and an Analista de Suporte Atendimento, focusing on data services implementation and support. In 2019, Gabriel joined Grupo Via Mondo as a Pré-vendas CRM, where they managed lead qualification and customer engagement in the automotive sector. Gabriel then moved on to become an Assistente de CRM, responsible for CRM integration, KPI tracking, and audits. Most recently, they joined Pmweb in 2022 as a Strategic Services Analyst | CRM. Throughout their career, Gabriel has worked with brands such as Fiat, Jeep, Renault, Nissan, and Seminovos, demonstrating their expertise in CRM strategies and management.

Gabriel Fernandes de Araujo obtained their bachelor's degree in Marketing from Uninove - Universidade Nove de Julho, where they studied from 2015 to 2017. In addition to their formal education, Gabriel has obtained several certifications in various fields. Gabriel completed the "A Ciência das Vendas" certification from LinkedIn in November 2021 and the "RD Station Marketing" certification from RD Station in the same month and year. In October 2021, they obtained the "Descubra o SQL" certification from LinkedIn, the "Especialista em Salesforce" certification from Sottelli | Especialistas em Salesforce, and the "Fundamentos do Marketing Digital" certification from LinkedIn. Furthermore, Gabriel obtained the "Windows, Word, Excel e PowerPoint" certification from the Instituto da Oportunidade Social in December 2009. Gabriel has also completed the "Encantamento de Leads" and "Marketing Digital Automotivo" certifications from AutoForce, although the specific dates are not provided.

Location

Contagem, Brazil

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Pmweb

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Pmweb is a data driven marketing company passionate about CRM. We help brands to create direct and solid relationships with their consumers with our expertise in design, strategy and technology. Pmweb combines the customer lifecycle with the conversion funnel, seeking the optimization of experience and revenue through the 360° view of consumers. Itis controlled by Wunderman, one of the world's leading digital agencies and a member of the WPP Group.Pmweb was founded in 1996 by Ayres Potthoff and Tárik Potthoff.