Pmweb
Guilherme Bohnen is a seasoned professional with extensive experience in the marketing and technology sectors. Currently serving as Co-Founder and Executive Director of Oto CRM since January 2021, Guilherme plays a pivotal role in integrating sales representatives into digital transformation strategies to enhance customer experience and return on investment. As a Partner and Board Member at Pmweb since August 2011, Guilherme has led operational and technical development for Marketing Cloud Services, overseeing a diverse team of about 150 employees. Previous roles include Business Unit Manager and Technical Leader at Responsys, Partner and Operations Director at Revista Moinhos, and Co-Founder at MyMedia, among others. Guilherme's educational background includes a degree from ESPM Escola Superior de Propaganda e Marketing, specializing in business management and marketing.
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Pmweb
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Pmweb is a data driven marketing company passionate about CRM. We help brands to create direct and solid relationships with their consumers with our expertise in design, strategy and technology. Pmweb combines the customer lifecycle with the conversion funnel, seeking the optimization of experience and revenue through the 360° view of consumers. Itis controlled by Wunderman, one of the world's leading digital agencies and a member of the WPP Group.Pmweb was founded in 1996 by Ayres Potthoff and Tárik Potthoff.