POC
Lina Elfstrand is an accomplished marketing professional with extensive experience in creative direction and brand strategy. Currently serving as Chief Marketing Officer at POC since May 2017, Lina has also held roles as Creative Brand & Marketing Director and Senior Art Director within the same organization. Prior experience includes a position as Senior Art Director at H&M for a brief period in late 2016, and over three years at DDB Stockholm in the same capacity. Additional roles include Art Director at Le Bureau and Lowe Brindfors, where Lina honed design and advertising skills. Lina holds a degree in Advertising from Beckmans Designhögskola, obtained in 2002.
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POC
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POC Sweden AB was founded on a strong mission to seek to do the best to possibly save lives and reduce consequences of accidents for gravity sports athletes and cyclists by developing and continually renewing what personal protection is all about. In many ways, POC believes it has set a new standard when it comes to technical solutions,construction, material combinations and engineering, with patented solutions to increase its athletes' degree of protection. POC's line of products includes helmets, body armor, goggles, eyewear, gloves and other gear.