Brian Wei

Brian Wei is a seasoned professional with extensive experience in product and marketing strategy. Currently serving as Senior Vice President of Product and Strategy at Poetic since December 2021, Brian previously held roles including VP of Operations and Strategy and Director of Strategy within the same organization. From January 2020 to December 2021, Brian was the Director of Marketing at Aspen Heights Partners, where the portfolio-wide marketing strategy for multiple brands was successfully led, earning the 2020 Rookie of the Year company award. Earlier experience includes roles as Director of Marketing at XTERRA Global, Brand Manager at My Fit Foods, and various marketing positions at General Mills and Target. Brian holds a Master of Business Administration in Marketing and Strategy from the University of Minnesota - Carlson School of Management and a Bachelor of Arts in Economics and Music from the University of Michigan.