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Simone Roddey is an experienced marketing professional with a strong background in digital media optimization and demand generation. Currently serving as Senior Manager of Media Demand Generation at Points since August 2013, Simone also holds the position of Owner at Endless Wire Communications, specializing in marketing communications for high technology and interactive entertainment sectors. Prior roles include Campaign Manager at Blueprint Software Systems, Web Operations Manager at VFM Leonardo Inc., and Marketing Operations Manager at Eloqua Corporation, where expertise as an Eloqua Power User was demonstrated. Earlier in the career, Simone worked as a Marketing Executive at GeNUIT Inc. Simone's education includes a Bachelor's Degree in Chemical Engineering from McMaster University and a Corporate Communications Graduate Certificate from Sheridan College.
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