Polartec
Alessandro Perseo has extensive experience in marketing and communication, having worked in various roles for companies like Polartec, ThreeSixty Communication, and BASS Communication. With a degree in Advertising and Communication, Alessandro has a strong background in planning and executing marketing strategies, managing communication activities, and analyzing market trends. Currently serving as the Global Marketing Director at Polartec, Alessandro oversees marketing activities on a global scale, driving profit, and meeting organizational objectives.
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Polartec
Polartec is the premium provider of innovative and sustainable textile solutions. We're a 100 year old company, that since inventing modern technical fleece in 1981, invent technologies that enable designers to solve problems and improve the way products are made and used across the globe. Polartec products range from water-wicking base layer and cooling fabrics, to warm mid layers and insulations, to weather and fire resistant outerwear. Ultimately, our fabrics keep people Warm, Dry, Cool, and Safe, in all conditions. We create and collaborate with the world’s leading fiber technologists, consumer brands, and global militaries to enhance capability and invent the next generation of performance textiles. As a pioneer in the creation of fabrics made from recycled plastic bottles, we've upcycled over 1.3 billion bottles into performance textiles. Today, we produce over 240 styles and six million yards of sustainably-made fabric. With literally hundreds of customers, Polartec produces and markets its products around the world.