Simran Kaur Vij

Simran Kaur Vij is currently the Lead Content Writer at PolicyX.com, where responsibilities include strategizing and creating SEO-friendly on-page content for over 100 pages and developing bi-weekly newsletters related to the health insurance industry, achieving an average of 26,000 impressions. Prior to this role, Simran served as Associate Lead Content Writer, focusing on website UX content structure, social media content for Instagram, and publishing PR queries. Simran's earlier experience includes working as an Executive Content Writer at Vertex Global Services and serving as a Relationship Manager for NRI accounts at ICICI Bank, where successful remittance delivery and customer acquisition were key achievements. Educational qualifications include an MBA in Marketing from Guru Gobind Singh Indraprastha University and an MBA in Digital Marketing from the Management Education and Research Institute, along with a Bachelor of Arts in English Language and Literature from Amity University Gurgaon.