PopSockets
Jack Farrell serves as the Vice President of Global E-Commerce and General Manager for Southeast Asia, ANZ, and India at PopSockets since January 2022, overseeing commercial activities across nine Asian countries. Previously, Jack was a Global DTC E-Commerce Venture Builder at TBWA\Worldwide, where significant contributions included founding three skincare brands. Jack's earlier roles encompassed E-Commerce Advisor at Allbirds and Co-Founder of PawedIn, alongside a foundational experience at Petbrosia as E-Commerce Manager. A graduate of Duke University with a BA in Sociology and Markets and Management Studies, Jack holds MBA degrees from both the Asia School of Business and MIT Sloan School of Management.
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PopSockets
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In 2010, our founder was looking for a way to stop his earbud cord from getting tangled, and he achieved this by gluing two buttons to the back of his phone and wrapping the earbud cord around the buttons. As ugly as the buttons were, they worked. In the course of improving on the idea, he developed about 60 different prototypes, making the buttons expand and collapse via an accordion mechanism, so that they could function as both a stand and a grip.