PopSockets
Tom Croke is an accomplished business leader with extensive experience across various industries. Currently serving as Managing Partner at Amend Treatment, a facility focused on mental health recovery, Croke has also held the position of Partner at Randal Hinton Development, which specializes in multi-family and mixed-use properties. In addition, Croke contributes as a Board Director for Sam The Concrete Man and 2ndSun, and acts as an Advisor for Giide. As an Investor and Advisor for PopSockets, Croke has been involved with one of America's fastest-growing companies. Previous roles include CEO at IBM and various senior leadership positions at DemandTec, where Croke was integral to its IPO and subsequent acquisition by IBM. Croke holds a J.D. from the University of Southern California and a B.A. in Political Science from UC San Diego.
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PopSockets
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In 2010, our founder was looking for a way to stop his earbud cord from getting tangled, and he achieved this by gluing two buttons to the back of his phone and wrapping the earbud cord around the buttons. As ugly as the buttons were, they worked. In the course of improving on the idea, he developed about 60 different prototypes, making the buttons expand and collapse via an accordion mechanism, so that they could function as both a stand and a grip.