Porsche Cars North America
Diane DeSeta is an accomplished professional with extensive experience in user experience strategy and leadership. Currently serving as the Director of User Experience Strategy & Creative at Porsche Cars North America since August 2020, Diane evaluates and implements design-driven initiatives within the Porsche ecosystem while promoting a customer-centric approach. As the founder of UXMentors, Diane has created and managed a mentorship program for UX professionals. Previous roles include Independent User Experience Strategy Consultant at Relevant Exchange, Manager of Usability at Manheim, and User Experience Strategist at organizations such as The Home Depot and Fox Interactive Media. Diane also has a background in education, having volunteered as an instructor at Sandy Springs Charter Middle School. Diane holds a Bachelor of Science degree in Communication Studies with a focus on Journalism from Belmont University.
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Porsche Cars North America
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Porsche Cars North America, Inc., based in Atlanta, Georgia, is the exclusive importer of Porsche vehicles for the United States. Established in 1984, it is a wholly-owned subsidiary of Dr. Ing. h.c. F. Porsche AG, which is headquartered in Stuttgart, Germany.