Sophia Peachey

Sophia Peachey is a Business Analyst at Porsche AG, where responsibilities include work in both Brand Platform and Brand & Merchandise since June 2023. Prior to this role, Sophia gained experience in affiliate, newsletter, and display marketing at Otto (GmbH & Co KG) from June 2021 to June 2023. Additional experience includes a position as a retail student assistant at LIEBESKIND BERLIN from June 2018 to June 2021 and a role in sales e-commerce/shop management at Porsche Lifestyle Group from August 2020 to February 2021. Sophia also completed an internship at Daimler AG in 2016. Currently pursuing a Master of Science in Digital Business Systems at the Technical University of Applied Sciences Würzburg-Schweinfurt, which follows a Bachelor of Science in E-Commerce obtained from the same institution. Educational background also includes the completion of the Abitur at Fachoberschule Würzburg in 2018.