PostNL
Glen Zoeteweij has extensive experience in digital marketing, specializing in search engine advertising and optimization. Glen worked at PostNL for several years, first as a Search Engine Advertising & Optimization Consultant and later as the Search Lead at the Digital Channel Marketing team. In these roles, they were responsible for developing and implementing the paid and organic search engine strategies, advising stakeholders, and coordinating the campaigns. Prior to their time at PostNL, Glen worked as a Consultant Online Marketing at Cendris, where they advised clients on various marketing campaigns. Glen also had experience as an Account Director and Account Manager at TradeDoubler NL, managing affiliate marketing accounts for major clients. Additionally, Glen has had their own record label, Lunar Outpost Records, where they released underground tunes. Glen started their career as a freelance journalist, reviewer, and translator before working in various roles at ECI/Bertelsmann, including Campaign Manager, Web Editor, Product Content Specialist, and Copywriter.
Glen Zoeteweij has a Bachelor's degree in Communication, Marketing, PR & Design from Inholland University of Applied Sciences, which they obtained from 1994 to 1998. Glen also has a HAVO Degree from RSG t Rijks, completed from 1990 to 1994. Glen has completed various certificates and courses related to marketing and advertising, including Agile Foundation: Marketing & Communication from Agile Consortium International (2018), Internet Management from Lectric (2014), Inzicht In Invloed from Bureau Zuidema (2011), Situational Leadership 2 from Mercuri (2008), Sales Training & Consultative Sales Training from Dale Carnegie (2006-2007), and Writing texts for the web from Lectric (2003). Additionally, Glen has completed several certifications in Google Ads, including Search Professional (2023-2024), Search (2017-2024), Shopping (2019-2023), Display (2019-2024), Apps (2020-2024), Measurement (2020-2024), Video (2021-2024), and Advertentiemateriaal (2023-2024). Furthermore, they obtained certifications in the Google Ads basics in 2017, and Display, Video, Shopping, Apps, Search, and Measurement in subsequent years.
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PostNL
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PostNL N.V. is the provider of postal and parcel services in the Netherlands. The Company operates through three segments: Mail in the Netherlands, Parcels and International, and PostNL Other. The Company's geographical segments include The Netherlands, Germany, Italy, Rest of Europe, Europe and Rest of the World. The Company delivers approximately 550, 000 parcels and nine million letters a day throughout the Netherlands. It offers services through a combination of smart networks, digital applications and the communication channels. Each day it delivers over 1.1 million items to approximately 200 countries. In addition to its global delivery services, the Company operates mail and parcel distribution network in the Benelux (Belgium, Netherlands and Luxembourg) region. In Germany, it operates under the Postcon brand and in Italy under the name of Nexive. The Company, through Spring Global Delivery Solutions, provides mail, parcel and return solutions to businesses around the world.