Potentia Insight
Ruth Watts is a seasoned professional with extensive experience in data sciences and analytics. Currently serving as Director at SigDiff and Director of Delivery at Potentia Insight since 2023, Ruth previously held multiple directorial roles at BDRC Continental from 2008 to 2023, including Director of Data Sciences and Director of Advanced Analytics. Prior experience includes Marketing Sciences Manager at FDS International and Senior Methodologist at Harris Interactive. Ruth's academic background includes a degree from the University of Birmingham and a Graduate Diploma in Economics and Econometrics from Birkbeck, University of London.
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Potentia Insight
We support our clients to make strategic decisions quickly by providing high quality data they can trust. Utilising a range of innovative and creative digital solutions, from market research and customer surveys to online panels and communities, we deliver high quality, real-time digital insight. Operating in over 100 countries and spanning consumer and B2B target audiences we give our clients impactful data across a range of industries. We believe in the power of people, with our style centered on forming strong partnerships with all our clients. We offer a bespoke approach to each project we run as we understand that no two are the same, and we strive to add a consultative element throughout the process to maximise the insight we deliver. Above all, in today’s ever-changing climate, we appreciate the need for speed and security, so you can rest assured you are in safe hands.