Felipe Uricoechea Percy

Felipe Uricoechea Percy is a seasoned marketing professional with extensive experience in lifecycle marketing, technical execution, and campaign management. Currently serving as a Senior Lifecycle Marketing & CRO Performance Analyst at Power Digital Marketing, Felipe focuses on optimizing user journeys and driving program growth. Previous roles include Head of Execution at Endrock Growth & Analytics, where Felipe led technical marketing and automations, and General Manager at Akia Mercadeo Digital, managing digital ad campaigns and audience targeting. With a solid foundation in sales and marketing, Felipe began a career in sales for COTECMAR, later holding positions in marketing and finance. Felipe holds a Master's degree in Marketing from Universitat de Barcelona and Bachelor's and diploma degrees in International Business and Marketing Management from Universidad Tecnológica de Bolívar.