PowerA
Jeff Hoefer is a seasoned digital marketing professional with extensive experience in driving growth and user acquisition across various industries. Currently serving as Sr. Manager of Digital Marketing at PowerA since August 2022, Hoefer previously held positions such as Director of Digital Marketing at GEN3 and Director of Marketing at BaseMap Inc. Noteworthy achievements include managing significant marketing budgets at Big Fish Games and developing successful marketing strategies at WebTuner Corp. Hoefer's career began with foundational roles in customer support and benefits administration, underscoring a diverse skill set that supports effective leadership in digital marketing initiatives. Education includes a BA in History from the University of Minnesota Duluth and a study abroad program at the University of Birmingham.
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PowerA
Global providers of licensed video game accessories for the best gaming consoles and devices. We partner with Nintendo, Xbox, PlayStation, Activision, Blizzard, Ubisoft, Samsung, EA, Pokemon, and many more amazing brands. We specialize in innovative gaming controllers, headsets, charging, and protection products with unique designs and features. From casual to hardcore gamers, our products provide the right tools to get the job done. Our brands include LucidSound, MOGA, and FUSION. Headquartered in Woodinville, WA. PowerA is a division of ACCO Brands (NYSE: ACCO), one of the world’s largest designers, marketers, and manufacturers of branded business, academic, and consumer products, sold in more than 100 countries across the globe.